Burger · $WEN Menu Data
Wendy's Baconator Price (2026)
Panel sampling in progress
Observed online price, sampled — varies by store, channel, and time. Confirm at order.wendys.com.
Wendy’s Baconator: quick facts
Two quarter-pound fresh beef patties, six strips of Applewood-smoked bacon, American cheese, ketchup and mayo on a toasted bun.
Overview
The Baconator is Wendy's unapologetic meat-and-cheese flagship: two quarter-pound beef patties, six strips of bacon, American cheese, ketchup and mayo on a toasted bun. No lettuce, no tomato, no pretense. It's the single most-searched item on the Wendy's menu and the sandwich the brand leans on whenever it wants to make a statement about size and indulgence.
Within the burger lineup it sits at the top of the premium tier, well above the Dave's core and the Jr. value line. It anchors the high end of the price ladder and is the reference point most customers use to judge whether Wendy's is 'getting expensive.'
As the premium anchor, the Baconator is the item Wendy's uses to test how much price the top of the menu will bear. It carries the highest absolute price of the core permanent burgers, so its movement signals franchise confidence in premium demand. Because it's the most-searched item, its price is also the one that shapes public perception of overall menu affordability — which makes it strategically sensitive well beyond its share of transactions.
Nutrition
Nutrition and allergen information is drawn from The Wendy’s Company’s official published materials. Always confirm allergen information directly with Wendy’s before ordering if you have a food allergy or sensitivity — preparation and ingredients can change and vary by location.
Common Questions
Wendy’s Baconator FAQ
What comes on a Baconator?
How much is a Baconator?
Is the Baconator available all day?
How many calories are in a Baconator?
For $WEN Investors
What the Baconator signals about the business
For $WEN, the Baconator is the cleanest read on top-end pricing power. If its price climbs while premium-burger traffic holds, that's evidence the brand can pass through cost without trading down its customer. If premium price rises but the value menu is simultaneously doing all the traffic work, the Baconator's inflation is masking a mix problem. We track its price against the value tier for exactly that spread.
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